4 Opportunities for Business Development
Do you know what your niche market is? Do you know what your target customer is? Is there a trend in the industry that you’re not meeting, but you could? Do your customers ever ask you for something that you don’t offer, but you could?
So you have four different categories there that you can think about: Customers that you’re serving and the services you’re providing; this is where you’ve been operating. So the customers that you are currently serving and the services that you’re offering them have gotten to where you are today, but do you want to advance further beyond that?
And is that customer base, and is that suite of services you’re providing, going to get you there? If not, then you need to think about those other three categories. Who are the customers you’re not serving, but could, and what services can you provide them? What are your customers asking you for that you haven’t been providing yet?
So, in real estate, you as a real estate agent are bringing together a lot of different parts in this transaction.
Are there services within that that you could be providing yourself? Are there vendors that you could be establishing relationships with to get better services provided to your customers? Are there partnerships you could form to bring better services to the customers that you’re already working with?
And then there’s the category of the customers that you’re not working with and the services you’re not providing. And this is where you start to think about really developing your business for the long term.
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