How to Dominate Your Competition
You shouldn’t have competition. If you define your niche properly, you will have defined it so specifically & so powerfully that you will dominate that niche. There won’t be any competition.
When you look at your expertise within that niche, identify the parts of that niche that you still don’t fully understand.
Within my own niche, with my own ideal customer, I still have questions that I need to answer about what that ideal customer really needs from me; what that ideal customer is really looking for when they hire someone in my industry; what needs they may not even be aware of that I could help address for them.
You have to know your niche better than they know themselves. If you don’t, if you’ve defined your niche so wide that that’s not really practical, or, if you’ve defined it specifically, but you haven’t done the work yet to fully understand your niche, then that weakness will catch up with you.
It will be difficult to establish yourself truly as the expert within that niche.
While it’s great to have defined that niche, you also need to put in the work of researching that niche, getting to know that ideal customer at least as well, if not better, than that customer knows herself.
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