Turn Intangible Assets Into Tangible Cash
Most real estate agents don’t carry a lot of tangible material assets that would show up on a balance sheet. For a real estate team, the other kind of assets, the ones that you wouldn’t see on a balance sheet, the immaterial, the intangible assets, are much more important.
You need to develop these intangible assets in your team for success.
Your target niche is one of your most important assets. The more specialized & focused on that niche you are the greater that asset will be to you and your business.
Your unique process is going to be one of the most important assets that you have in your business. The more clearly detailed that process is, the easier it will be to onboard new staff who will carry it out, & the easier it will be to get prospective customers excited about working with you.
Your team is another one of your biggest assets. How clear are the roles on your team? You can’t put together a group of jacks-of-all-trades and expect customers to have an exciting, enjoyable, quality experience working with you.
One of your company’s greatest assets is its network. The closer you work with your network of preferred professionals & technicians, the more likely they are to refer prospective customers that they know fit within your target niche to you.
When you develop your intangible assets — your niche, your team, your process, your network — then the tangible assets will follow, which means more cash in the bank.
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